Have you ever wondered how certain websites seem to always be at the top of the results when you use a search engine to research something? It doesn’t always seem like they are even the best website to get what you are looking for. So how does this happen? To get your page on the top of the search engine list, you hire a SEO services agency. Whether you are starting a new business or want to get more customers and clientele for your existing business, search engine optimisation can help you.
What is Search Engine Optimisation?
Search engine optimisation is generally called SEO and v SEO and web design go hand in hand. It is in general altering words within a website, or using headers or different coding and methods to affect the search engine results. When you do a search say “beaches in Sydney,” a robot is going through millions of pages and looking for the best content to return back to you. A good SEO company knows how to find out what your targeted customer base is searching for so you can inch out the competition. They use specific keywords in a certain order to get the most results. The articles that you want on your website, need to be high quality as well. There are plenty of people on The internet claiming to be search Engine optimisation experts. They may be able to get you on top quickly for a week or two by spamming keywords but you will get caught. Specific algorithms wipe out junk keyword articles that use words repeatedly and unnaturally and within a few weeks and blacklist those sites. You will have a hard time ever getting back on top again if you are blacklisted.
On and Off Page Factors
There are different things that affect how your site is ranked. Things you can control and factors that are out of your control. This is known as on the page success factors and off the page success factors. You can control the results to a certain extent but not entirely. The key is working long term with a qualified company specialising in SEO for a long period of time. They can put a few articles a week up for you and help you rank up the right way that lasts long term. The content and HTML you can control but the web description there and article writers can’t control everything and for a brief period of time the spammers can get through until they are caught. Lower quality companies will manipulate the ranking system temporarily through black hat techniques that trick how the robot understands information. Live website auditors will catch them and throw them back to the bottom quickly. Focus on quality, a nice streamlined easy to navigate website listing your services with an interesting blog. It’s the quality articles within your blog that get results. Look carefully before hiring just anyone to go on your website and begin changing things.
