Digital marketing or online marketing has other meanings widely used, such as marketing 2.0, Internet marketing, cyber marketing or Cyber marketing. SAVV Digital will help you understand what it is and how it can help your business goals. online marketing has the same goal as offline or traditional marketing, only using new technologies and networks. It is a system that allows the advertiser’s products or services to be promoted online, through platforms and tools in a strategic way and aligned with the company’s general marketing strategy.
4 important factors to launch a Digital Marketing campaign
Do you want to launch an campaign and don’t know where to start? Here we leave you the 4 essential points that your brand has to take into account before spending the marketing budget. Although if you are in the hands of an online marketing agency, they will be in charge of advising you correctly. How we do at Cyber click.
- Usability: The website or landing page on which the brand’s service or product is promoted must be highly efficient. Its usability has to facilitate the conversion to purchase and not vice versa, that is, be very intuitive. If the abandonment rate shoots up, it will be necessary to review the usability of a page and its design.
- Template or graphic design: The expression “buy through the eyes” goes directly into this section and gives it meaning. We are a visual species, for this reason, the design of the page that promotes the product or service must be very attractive on a visual level and what is being sold must stand out above the other components of the page. Look for everything to be clear, simple, direct, attractive and avoid extravagances. Seek to enamor the end consumer with everything you develop within your digital advertising strategy.
- Search engines: These platforms or websites are in charge of putting order to all the information that exists on the internet, indexing it and facilitating searches for users. How can you integrate them into your online marketing strategy? In 2 ways: through SEO and SEM. The first concept refers to the organic or natural positioning of your product or service website and the second point is to appear in the paid results (also called pay per click, PPC, or promoted ads).
- Promotion actions: The Internet offers you exclusive channels to carry out your digital marketing actions, such as Social Ads or advertising on social networks (Facebook, Twitter, Instagram or LinkedIn), branded content or content marketing(blogs and online media), email marketing, mobile apps or applications or digital advertising (banners).
How to create a digital marketing plan?
- The environment. Thoroughly study the market and the competition before starting the strategy.
- Hearing: Be very clear about who we are addressing, in order to be able to define the target well and create the appropriate segmentation of the audience in order to have a good impact on the ads.
- Objectives: What do we want to achieve? Align online objectives with those of the business.
- Strategy: The digital marketing strategy gives us a global vision of the actions, but we have to dress them with a creativity that takes our message far.
- Sales: Define the steps for the online user to become a customer, taking into account the conversion funnel and the Buyer Journey. Keep the road easy, it will increase conversions!
- Loyalty: Getting a new customer is difficult but also keeping the ones you already have. Make them be faithful to you for a long time.
- Budget: Spread the budget between different channels, always thinking about where we will achieve more impact among our audience.
- Technology: The online environment offers many tools. Use them and make the most of your budget. We are entering the era of Tech Marketing and we must keep it in mind when creating our online marketing
- KPIs: Define well your metrics or performance indicators (KPI’s). This way you will be able to measure how the actions evolve and modify them in real-time if any variable does not meet your expectations. It is about being able to optimize the campaign to the maximum at all times, without substantial losses in the budget and getting it to give the best return, with an adjusted cost.Conclusions: Metrics + results = being able to draw conclusions. Thus you can constantly improve your marketing strategy.
